Applying for sponsorship

• Guidelines
• Applications - Who to Contact?
• Assessment Process

St.George has developed a set of sponsorship guidelines to help us evaluate the sponsorship proposals we receive. Sponsorships that do not meet the Bank's guidelines are not generally considered.

Note: Our community focus is directed toward the St.George Foundation, helping children be the best that they can be. If your request is of a charitable or philanthropic nature, please direct your query to the St.George Foundation. You can view information regarding the Foundation and how it grants funds.

St.George Bank Sponsorship Guidelines

• Each sponsorship proposal will be evaluated against the following criteria
• Brand fit
• Target market fit
• Brand sponsorship awareness potential
• Ability to publicise our association beyond those that attend the events
• Major sponsorship status
• Including sustainability and length of event
• Allow us to create opportunities for our business divisions
• Retail customers
• Corporate and Business banking
• High wealth customers
• Sponsor initiated opportunities – databases and local area marketing
• St.George Foundation involvement
• Staff engagement

St.George will not consider sponsorship requests for any of the following:

• Sponsorship of organisations linked to contentious issues - e.g. political parties; those driven by particularly divisive social issues
• Denominational Religious organisations
• Those Promoting anti-social activities such as gaming, alcohol, or drugs
• Beauty pageants
• Motor racing
• Events sponsored by competitors
• International events
• Individual athletes/entertainers
• St.George staff or relatives/friends as individual or teams

Assessment Process

• All requests are reviewed by the Sponsorship Management team. Any locally based sponsorships will be referred to the Marketing and Sales Support Manager for assessment.
• All requests will be responded to by mail.

Please send your sponsorship proposal in writing or email to:

St.George Bank
Sponsorship Manager
Level 6, 35 Pitt St
Sydney NSW 2000

Fax: (02) 9236 2355

sponsorships@stgeorge.com.au